I ask many times the participants in my "Elite Negotiator" training what "winning in negotiation" means for them. In 99% of the cases, the answers are about "reaching the negotiation targets". In over 10 years since I started "The Elite Negotiator" trainings, none, and I mean NONE ever said that winning means walking away from a bad deal! I know it may sound counter intuitive, and may hurt the ego of many people, but it is 100% true! Let me explain what I mean:It all boils down to one fundamental rule you must never break: never, ever, close a bad deal for you! A bad deal is any deal that…