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The Elite Negotiator: The Essential Edition

The Elite Negotiator
The Essential Edition

Foundational Negotiation Principles

by Eugeniu D. Mihai

"The Elite Negotiator - The Essential Edition" distills over a quarter-century of first-hand international business negotiation experience, providing you with everything you need to know so you WIN ALL YOUR NEGOTIATIONS! The book is comprehensive, starting with all the steps of the negotiation preparation, going through the best ways to run the negotiation meeting(s), and how to close and sustainably implement the deal.

There are also special negotiation topics that will round up the skills of any negotiator such as Ethics in Negotiation, Team Negotiation, Total Negotiation Value, Differentiating yourself, Negotiation with difficult personalities, Surviving the retailer-producer negotiations, Negotiation via videoconferencing, and many others.

The book is easy to read and full of practical tips and advice that truly work! It contains numerous real-life examples of good and bad negotiations, that will help the reader absorb faster the presented concepts and ideas. These concepts have been fine-tuned throughout the years, so what you are reading now represents the finest, most effective and comprehensive presentation of everything that you must know to win all your deals.

What Global Leaders Say About This Book

John E. Pepper Jr

"This book is comprehensive, practical and rooted in real-world experiences and examples. I believe anyone for whom negotiation is an important part of his or her work or life (and, frankly, that includes just about everybody) will find this of great value. It is the most comprehensive, experienced-based and engaging presentation of all that is involved in effective, valued-based negotiations that I have ever read. Anyone for whom negotiation is an important part of their work or life will find it of great value."

John E. Pepper Jr.
former Chairman of the Board, President, and Chief Executive Officer, The Procter & Gamble Company
Dimitri Panayotopoulos

"The Elite Negotiator is very insightful and well thought through book! Like any Athlete or Professional, The Elite Negotiator needs to keep improving his/her skill set. This New Edition does just that very effectively."

Dimitri Panayotopoulos
former President, Vice Chairman & Advisor to the Chairman and Chief Executive Officer, The Procter & Gamble Company
James Michael Lafferty

"We contracted with Eugeniu to deliver full 2-day training to our entire BAT Philippines organization on negotiation skills. I must say that Eugeniu more than delivered on our expectations. His "value for money" was outstanding and simply was unbeatable versus the international "gurus" on the market today. In addition, Eugeniu's context and clear command of the subject matter kept the teams engaged and learning every moment of the 2 days. I would highly recommend Eugeniu for any such negotiation training that you may wish to run for your teams. He is a knowledgeable, passionate and dedicated to his craft and his audience."

James Michael Lafferty
retired Chief Executive Officer, Fine Hygienic Holding Middle East
Marc Carena

"I devoured this book in one single day. The process of preparation, conducting and concluding negotiation is very well explained and easy to read and understand thanks to the seasoning of the content with a lot of humor and many personal experiences. The included toolbox is a true help even for experienced negotiators. A must-read for all who want to become Elite Negotiators."

Marc Carena
Regional President for Mars Wrigley Europe, CIS, Turkey
Javier Garcia del Valle

"Negotiation is a means not an end. We do negotiate from the beginning of our lives all along: crying for food, as Eugeniu mentions in the book, while shopping for the daily basics (food, car, clothes), we negotiate our salaries, rent, the destination of our next vacation and even at what time our children should go to bed. We spend our lives negotiating. Convincing yourself of why to negotiate leads to discovering how to negotiate correctly. This book will give you a deep insight in how to do it and, more important, how to do it properly. By going through this easy reading book, you will learn the techniques of an Elite Negotiator, as Eugeniu is. And I can provide a good testimonial to it."

Javier Garcia del Valle
Chief Executive Officer, Happy Tour Romania, part of FCM Global
Sotiris Chatzidakis

"The Elite Negotiator™ is a useful tool for anyone who wants to get insights from a practitioner. Eugeniu has put a lot of work in this book and has managed to summarize his vast experience in a clear and simplified way. A useful read for the ones who are starting to explore the magic and intense world of negotiations and deal-making."

Sotiris Chatzidakis
Executive Vice President, CEO Clubs International