About Eugeniu D. Mihai

Eugeniu D. Mihai holds a Master of Science in Industrial Organic Chemistry from "Politehnica" University of Bucharest, Valedictorian, class of 1996. He has a broad commercial experience in senior and top management positions in multinational FMCGs (Procter & Gamble, Molson Coors), large retail (METRO Group) and full-service advertising agency (Wave Division Group).

More recently, he was the CEO of one of Europe's largest angel investor networks specialized in financing early-stage businesses (Angels Den Funding Limited UK), respectively Procurement Director Romania and Bulgaria at Molson Coors. Since October 2020 he is the General Manager Balkans & Cyprus for Care Direct – a Global expert in providing brands across 15 countries in Europe and MENA with programs to achieve 121, high-impact communication with families with young children.

Through his business roles, Eugeniu has been intensively involved in both Sales (FMCG products, but also Services), as well as in Purchasing / Procurement of goods and services (from raw materials and packaging to indirect and commercial goods and services) – so he experienced first-hand both sides of the "buying/selling equation".

Eugeniu D. Mihai is an officially qualified trainer, awarded for his exceptional results across years. He was invited by the International Advertisers Association to be among the few business professionals training in their School of Marketing & Communication (his trainings are "Business Strategy" and "Financial Management" and "The Elite Negotiator™").

He is the author of 3 internationally published books:

• "Elite Negotiation Strategies and Tactics" (published in 2025)
• "The 10+1 Immutable Laws of Elite Negotiation" (published in 2020)
• "The Elite Negotiator™ – The Essential Edition" (4th edition published in 2021)

His "Elite Negotiator™" trainings, workshops, seminars and tailor-made speeches have benefited thousands across 4 continents since 2014.