About Eugeniu
Negotiation training grounded in the realities of business.
The Elite Negotiator™ combines a structured negotiation methodology with the perspective of an executive who continues to lead businesses and negotiate in real commercial environments.
Eugeniu Mihai
Executive. Negotiator. Author.
I have spent more than 25 years leading businesses and negotiating across international markets.
Today, I continue to work as a senior executive while developing and teaching The Elite Negotiator™ methodology.
Author of three internationally published books on negotiation.
Current Role
General Manager, Balkans & Cyprus
Care Direct
I don't teach negotiation from the sidelines.
I still lead businesses, work with customers and suppliers, and negotiate in the same business environment as the executives I train.
Real Business. Real Negotiations. Current Reality.
Experience on Both Sides of the Table
Over 25 years, I've negotiated as a buyer, seller, general manager, investor and entrepreneur. Each role has taught me something different: a good deal must work not only at the negotiation table, but also when it is put into practice.
Leadership experience includes Procter & Gamble, Molson Coors, METRO Group, Angels Den Funding and Care Direct.
What I Believe
Winning a negotiation is not simply about defeating the other side.
It's about achieving the right outcome — without sacrificing your integrity, your reputation or your ability to deliver what you agree.
My Motto
"Your reputation is more important than any deal you negotiate."
Win Every Negotiation.
The Right Way!